editorial
book concept
packaging
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memoir


HOOP SCHEMES
 

Once again the college basketball season is drawing to a close, and once again I find myself getting frustrated trying to remember who's who. When the name of the school is reported, no problem. But when they use the name of the team, my eyes glaze over. There's just too many teams to keep track of... too many incongruous names. Sure, when somebody mentions the Fighting Irish, I know their dorm rooms are in South Bend. But where do the Silverswords take class? Shouldn't Orangemen be down in Florida and Syracuse field a team of Snowmen? And what is a Nittany Lion, anyway?

That's why I'm offering a proposal to rename college athletic teams to help out us poor guys who can't keep up with the rush to the final four, much less the sweet sixteen.

Start with the obvious. How about the Purdue Chickens? Nothing personal about the team's valor, you understand, just a mnemonic device. Or the Brown Bears? Or the Wake Forest Rangers? The Santa Clara Bells has a nice ring to it. Nobody would ever forget the Tulane Highways. Once you get going, it's hard to stop: The Yale Locks. The Iona Condos. The Rice Cakes. The Colgate Palmolives. The Clark Bars. The Pratt Falls. The Columbia Drug Cartel. Tasteless, perhaps, but would you remember the name of the team? The Pace Makers. The Temple Jews. The Brigham Young Republicans. The Carnegie Mellon Balls.

Personally, I think it would add color to the sports cast. "The Chickens of Purdue crossed the Tulane Highways 86 to 72 last night in their bid to get to the other side of the Mideast Conference semifinals..." Or, "Crippled with late season injuries, the Hunchbacks of Notre Dame fell to the Jews of Temple. Pace beat Rutgers last night 76 to 74, and so the Jews may meet their Makers in the finals." You get the picture.

State colleges could do us all a favor by changing their team names to more closely reflect their locale. Thankfully, Wolverines are native to Michigan, and Rainbows are a dime a dozen in Hawaii. Hurricanes and Miami need no introduction. But what's a Tar Heel got to do with North Carolina? Why can't we cheer for the Louisville Sluggers. The UNLV Dealers. The UCLA Earthquakes (... Mudslides, Riots, Smog...). The Wisconsin Cheese.

You try it... match the college with the team name that would be the easiest for you to remember. It's fun, and you'll never forget who to root for.

 College  Team Name
 Auburn  Ettes
 Saint Mary's  Bearings
 Pepperdine  Giants
 Radcliff  Criers
 Bowling Green  Monitors
 Marquette  Canes
 Austin Peay  Little Lambs
 Georgetown  Brains
 Holy Cross  Economies
 Ball State  Hair
 Seton Hall  Dwellers
 Villanova  Buns

Let's have some fun with college hoops team names. And let's make it easier to keep track of who's on the court.

Daniel Ziegler
HONOLULU, HAWAII


LET'S RUN IT BY LEGAL
 

Book project: A series of seemingly innocuous documents, such as this personal ad, are run through the archtypical legal department for approval. The ammended document is then presented after the lawyers are through with it.

Before:


After:


AUNT DELLA'S COOKIES
 

Writer for a product roll out.

Aunt Della's
The Original Recipe that Made Cookie History

  Whenever people credit me with inventing the gourmet cookie, I always have to tell them about my Aunt Della. It was in her kitchen that my love affair with the chocolate chip cookie began, watching her work and ptiently waiting to lick the bowl and spoon. While the cookies I've made in the past were pretty good, I still think my Aunt Della's cokkies were the best in the world.
   Now that the secret's out, I've decided to give everyone a chance to taste the inspiration for the original gourmet cookie.

Wally Amos
Formally known as Famous Amos


SCHERING PLOUGH
 

Awards ceremony written and directed for a presentation on advances in treatment of Hepatitis C, featuring comedian Martin Short. The evening traced the chronology of medical advances in context with world and cultural events.

                               Peter Sago
1973 was a bad year to be working in the White House. In April, Nixon accepted the resignation of H.R. Haldeman and John Ehrlichman and then fired John Dean, all the while denying any knowledge of the Watergate break-in or cover-up. On August 8, Nixon stopped denying and resigned.

In April ’74, members of the Symbionese Liberation Army robbed the Hibernia Bank in San Francisco. The money was never recovered, nor did anybody ever figure out where Symbia was.


                               Martin Short
In 1975, Paul Simon released his platinum album, “Still Crazy After All These Years.” An early activist against the spread of hepatitis, it’s rumored he originally entitled the hit song from the album, “50 Ways to Love Your Liver.”

                               (to the band)
Hit it guys.

                                   (sings)
The problem’s all inside your guts, she said to me.
The answer is easy if you think hepatically
I’d like to help you beat the scourge of HCV
There must be fifty ways to love your liver.

Just lay off the smack, Jack.
Eat some more bran, Stan.
Don’t get a tattoo, Lou. Just listen to me.
Watch out for pus, Gus.
Don’t want to drink booze much!
Keep testing your blood, Bud. And beat HCV.

SLACKERS
 

Writer and designer of this pitch for a reality television project. Click for the pdf.



 

LOST AND FOUND
 

A Memoir

It had been years since I abandoned the mainland, tearing up roots in a hurricane of restlessness. Whatever demons I had run from hadn't yet caught up with me in Hawaii, blown from my soul by the trade winds, washed clean by the ocean, and for that I was thankful.
     The telephone doesn't respect big distances, of space nor time.

     "Hello?"
     "Dan?"
     "Yes..."
     "This is your father."
     "Who is this?"
     "Is this Dan?"
     "Yes. "
     "It's your father."
     "Stop it. Who is this?"
     I didn't recognize the voice, though I can't say I didn't compare it to the vocal pattern of my long-gone father. I suspected a prank but shuddered to think I knew anyone who'd pull this on me.
      "Is this Dan Ziegler?"
      "Yes it is. Your turn."
      "Maybe I'm mistaken. I'm Leonard Ziegler from Nebraska."
      "OK.  OK, you've got the wrong guy."
      "Oh."
      That simple.  There was a moment of silence out there in the great plains somewhere.
      "I'm sorry.  Goodbye."
      "Goodbye."

      We hung up.  It wasn't, as it turned out, my father at all, but father, a father who'd lost his son somewhere in the shuffle, who was googling across the country trying to find out where he'd gone wrong, lost track, forgotten. How he'd made a stranger of his own son, put off parenthood until the day that growing old and lonely scared him into reaching out and touching someone, his very own son, hopefully, but someone nonetheless. Me. Reaching out and touching me. A son who'd never really spoken to his father, on the horn or otherwise, a son that had put his father on the long list of things to disbelieve in, like tooth fairies and God, a marooned son on a tropical isle, slipping away from his tribe.

      "Hello?"
      "Mr. Ziegler?"
      "Yes..."
      I will find his number.  I will search all the Zieglers in Nebraska in 0.42 seconds.  I will search for him like he searched for me, and though I will know he is not my father, my search is the same as his, and a better opportunity to close may never offer itself to me.
      "I hope I'm not disturbing you. This is Dan Ziegler, the guy you called in Honolulu the other day."
      There will be that midwestern silence. I will go on uninvited.
      "I am sorry I'm not your son.  No.  I'm sorry you're not my father... that we matched..."
      "Yes."
      "If you find him, tell him I said not to waste the chance."
      "I will."
      "And if you're ever in Hawaii..."

      I'll never get that movie moment in the woods, late afternoon, snow on the ground, still-warm elk strapped to a muddy Explorer. They've just had a fist fight, the first time the boy's ever hit his dad, a lip is bleeding, their breath heaving in clouds as they simmer, check their wounds, eye each other carefully and finally find that manly talk only the screenwriters can manage for a man to express emotion. That's quite a left, kid.
      I write and rewrite that talk with my father, and suspect death offers no great impediment to our meeting, may in fact offer less than life did, given the facts of our lives.  But now I know I need to connect with my father. I need to make the call.

 

 
 
 
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